Google let it be known early in 2018 that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. [...]
Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week's [...]
Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an [...]
They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. [...]
In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in [...]
Alt Text (which actually stands for alternative text) is also known as Alt Attributes and Alt Descriptions. You will often see or hear them being referred to as Alt Tags which is technically incorrect! Alt text is [...]
Losing sales through usability issues is a growing problem as on-line stores become ever more complex. One in three people will abandon a purchase because they can’t find the right information Poor customer experience costs UK brands [...]
Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business. Most of your content won't do anything In order to have [...]
One of the first areas that needs to be addressed with your website is the safety of your visitors. A website that shows any signs of being unsecure or untrustworthy will immediately turn the user off…literally! [...]
